From bastis

Whithin the 59.02 mn EU27 citizens interested in the Baltic Sea Region (BSR) there are 3.25 mn persons (5,5%) with "culture/religion'" as major motivation for their main holiday trip 2009.

Unless indicated otherwise all results shown here are based on the on the Flash Eurobarometer 291^[1] of March 2010

Contents 1 Sociodemografics 1.1 Sex 1.2 Age 1.3 Profession 1.4 City size 1.5 Country of residence 2 Holiday travel behaviour 2009 2.1 Travel propensity and frequency 2.2 Method of transport for main holiday trip 2009 2.3 Organisation of main holiday trip 2009 3 Holiday planning 3.1 Information sources for holiday planning 3.2 Influence of attractions on the choice of destination 3.3 Planned destinations (main holiday 2010) 4 References

Sociodemografics

Sex

71% female [EU27 with BSR interest: 52%]

29% male [EU27 with BSR interest: 49%]

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Age

26% age 15-30 years [EU27 with BSR interest: 24%]

8% age 31-40 years [EU27 with BSR interest: 15%]

14% age 41-50 years [EU27 with BSR interest: 23%]

14% age 51-60 years [EU27 with BSR interest: 13%]

26% age 61-70 years [EU27 with BSR interest: 15%]

13% age 71+ years [EU27 with BSR interest: 11%]

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Profession

With professional activity:

8% self-employed [EU27 with BSR interest: 9%]

12% upper employee [EU27 with BSR interest: 9%]

4% civil servant [EU27 with BSR interest: 6%]

15% other employees [EU27 with BSR interest: 21%]

1% manual worker [EU27 with BSR interest: 9%]

Without professional activity:

39% retired [EU27 with BSR interest: 27%]

15% full time student [EU27 with BSR interest: 11%]

7% looking after the home [EU27 with BSR interest: 5%]

5% seeking a job/other [EU27 with BSR interest: 5%]

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City size

19% metropolitan zone [EU27 with BSR interest: 21%]

50% other town/urban center [EU27 with BSR interest: 41%]

31% rural zone [EU27 with BSR interest: 39%]

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Country of residence

75% live within the BSR of the BSR-interested with "nature'" as major motivation for their main holiday trip 2009

1. Germany 39% [EU27 with BSR interest: 39%]
2. Sweden 12%[EU27 with BSR interest: 6%]
3. Poland 10% [EU27 with BSR interest: 32%]
4. Denmark 7% [EU27 with BSR interest: 2%]
5. Italy 5% [EU27 with BSR interest: 2%]
6. Finland 5% [EU27 with BSR interest: 5%]
7. Netherlands 5% [EU27 with BSR interest: 2%]
8. United Kingdom 4% [EU27 with BSR interest: 2%]
9. Spain 4% [EU27 with BSR interest: 1%]
10. Austria 3% [EU27 with BSR interest: 1%]
11. France 2% [EU27 with BSR interest: 1%]

all other countries 1% and less.

Holiday travel behaviour 2009

Travel propensity and frequency

Long holiday trips (4 nights and longer)

 % of the BSR-interested with "nature'" as major motivation for their main holiday trip 2009 went on at least one long holiday trip in 2009 [EU27 with BSR interest: %]

On average each of these long holiday travellers went on 2.4 long holiday trips in 2009 [EU27 with BSR interest: 2.2]

Short private trips (1-3 nights)

 % of the BSR-interested with a major destination choice influence of "the environment" went on at least one short private trip in 2009 [EU27 with BSR interest: %]

On average each of these short holiday travellers went on 2,9 short private trips in 2009 [EU27 with BSR interest: 3.8]

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Method of transport for main holiday trip 2009

1. Airplane 34% [EU27 with BSR interest: 18%]
2. Bus 28% [EU27 with BSR interest: 9%]
3. Car 23% [EU27 with BSR interest: 59%]
4. Train 7% [EU27 with BSR interest: 10%]
5. Boat 7% [EU27 with BSR interest: 2%]

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Organisation of main holiday trip 2009

42% Travel organised individually [EU27 with BSR interest: 67%]

30% Travel booked through travel agency [EU27 with BSR interest: 10%]

6% Package tour booked via Internet [EU27 with BSR interest: 8%]

9% Package tour booked through travel agency [EU27 with BSR interest: 6%]

14% Other [EU27 with BSR interest: 9%]

Holiday planning

Information sources for holiday planning

Total:

1. Recommendations of friends/relatives 59% [EU27 with BSR interest: 62%]
2. Internet 35% [EU27 with BSR interest: 48%]
3. Personal experience 22% [EU27 with BSR interest: 31%]
4. Guidebooks/magazines 15% [EU27 with BSR interest: 13%]
5. Catalogues/brochures 16% [EU27 with BSR interest: 15%]
6. Travel and tourist agencies 30% [EU27 with BSR interest: 14%]
7. Media (TV, radio, newspaper) 20% [EU27 with BSR interest: 11%]

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Influence of attractions on the choice of destination

1. The environment 20% [EU27 with BSR interest: 45%]
2. Cultural heritage 57% [EU27 with BSR interest: 23%]
3. Entertainment 5% [EU27 with BSR interest: 12%]
4. Festivals & other events 2% [EU27 with BSR interest: 5%]
5. Art 11% [EU27 with BSR interest: 4%]
6. Gastronomy 2% [EU27 with BSR interest: 3%]
7. Others 4% [EU27 with BSR interest: 7%]

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Planned destinations (main holiday 2010)

1. Germany 52% [EU27 with BSR interest: 41%]
2. Sweden 14%[EU27 with BSR interest: 9%]
3. Poland 13% [EU27 with BSR interest: 33%]
4. Denmark 7% [EU27 with BSR interest: 5%]
5. Finland 4% [EU27 with BSR interest: 5%]
6. Russia 3% [EU27 with BSR interest: 2%]
7. Latvia 3% [EU27 with BSR interest: 1%]
8. Estonia 2% [EU27 with BSR interest: 1%]

all other countries 1% and less.

References

1. ↑ European Commission: Flash Eurobarometer 291, March 2010: Survey on the attitudes of Europeans towards tourism [1]