From bastis

Whithin the 59.02 mn EU27 citizens interested in the Baltic Sea Region (BSR) there are 13.34 mn persons (22,6%) with a major destination choice influence of "cultural heritage".

Unless indicated otherwise all results shown here are based on the on the Flash Eurobarometer 291^[1] of March 2010

Contents 1 Sociodemografics 1.1 Sex 1.2 Age 1.3 Profession 1.4 City size 1.5 Country of residence 2 Holiday travel behaviour 2009 2.1 Travel propensity and frequency 2.2 Major Motivation for main holiday trip 2009 2.3 Method of transport for main holiday trip 2009 2.4 Organisation of main holiday trip 2009 3 Holiday planning 3.1 Information sources for holiday planning 3.2 Planned destinations (main holiday 2010) 4 References

Sociodemografics

Sex

53% female [EU27 with BSR interest: 52%]

47% male [EU27 with BSR interest: 49%]

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Age

16% age 15-30 years [EU27 with BSR interest: 24%]

12% age 31-40 years [EU27 with BSR interest: 15%]

21% age 41-50 years [EU27 with BSR interest: 23%]

18% age 51-60 years [EU27 with BSR interest: 13%]

19% age 61-70 years [EU27 with BSR interest: 15%]

14% age 71+ years [EU27 with BSR interest: 11%]

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Profession

With professional activity:

9% self-employed [EU27 with BSR interest: 9%]

7% upper employee [EU27 with BSR interest: 9%]

5% civil servant [EU27 with BSR interest: 6%]

19% other employees [EU27 with BSR interest: 21%]

9% manual worker [EU27 with BSR interest: 9%]

Without professional activity:

36% retired [EU27 with BSR interest: 27%]

7% full time student [EU27 with BSR interest: 11%]

4% looking after the home [EU27 with BSR interest: 5%]

4% seeking a job/other [EU27 with BSR interest: 5%]

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City size

24% metropolitan zone [EU27 with BSR interest: 21%]

35% other town/urban center [EU27 with BSR interest: 41%]

41% rural zone [EU27 with BSR interest: 39%]

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Country of residence

85% live within the BSR of the BSR-interested with a major destination choice influence of "cultural heritage"

1. Germany 36% [EU27 with BSR interest: 39%]
2. Poland 26% [EU27 with BSR interest: 32%]
3. Sweden 7%[EU27 with BSR interest: 6%]
4. Denmark 5% [EU27 with BSR interest: 2%]
5. Finland 5% [EU27 with BSR interest: 5%]
6. Netherlands 4% [EU27 with BSR interest: 2%]
7. Lithuania 3% [EU27 with BSR interest: 3%]
8. Italy 3% [EU 27 with BSR interest: 2%]
9. France 2% [EU 27 with BSR interest: 1%]
10. Spain 2% [EU 27 with BSR interest: 1%]

all other countries 1% and less.

Holiday travel behaviour 2009

Travel propensity and frequency

Long holiday trips (4 nights and longer)

 % of the BSR-interested with a major destination choice influence of "cultural heritage" went on at least one long holiday trip in 2009 [EU27 with BSR interest: %]

On average each of these long holiday travellers went on 2.2 long holiday trips in 2009 [EU27 with BSR interest: 2.2]

Short private trips (1-3 nights)

 % of the BSR-interested with a major destination choice influence of "cultural heritage" went on at least one short private trip in 2009 [EU27 with BSR interest: %]

On average each of these short holiday travellers went on 3.2 short private trips in 2009 [EU27 with BSR interest: 3.8]

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Major Motivation for main holiday trip 2009

1. Rest/recreation 29% [EU27 with BSR interest: 37%]
2. Visiting someone 15% [EU27 with BSR interest: 15%]
3. Culture/religion 14% [EU27 with BSR interest: 5%]
4. Nature 13% [EU27 with BSR interest: 11%]
5. City trip 12% [EU27 with BSR interest: 7%]
6. Sun/beach 7% [EU27 with BSR interest: 13%]
7. Wellness/health 7% [EU27 with BSR interest: 6%]
8. Sports-related 3% [EU27 with BSR interest: 4%]

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Method of transport for main holiday trip 2009

1. Car 49% [EU27 with BSR interest: 59%]
2. Airplane 22% [EU27 with BSR interest: 18%]
3. Train 13% [EU27 with BSR interest: 10%]
4. Bus 13% [EU27 with BSR interest: 9%]
5. Boat 3% [EU27 with BSR interest: 2%]

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Organisation of main holiday trip 2009

63% Travel organised individually [EU27 with BSR interest: 67%]

15% Travel booked through travel agency [EU27 with BSR interest: 10%]

5% Package tour booked via Internet [EU27 with BSR interest: 8%]

8% Package tour booked through travel agency [EU27 with BSR interest: 6%]

9% Other [EU27 with BSR interest: 9%]

Holiday planning

Information sources for holiday planning

Total:

1. Recommendations of friends/relatives 63% [EU27 with BSR interest: 62%]
2. Internet 45% [EU27 with BSR interest: 48%]
3. Personal experience 26% [EU27 with BSR interest: 31%]
4. Catalogues/brochures 15% [EU27 with BSR interest: 15%]
5. Guidebooks/magazines 15% [EU27 with BSR interest: 13%]
6. Travel and tourist agencies 18% [EU27 with BSR interest: 14%]
7. Media (TV, radio, newspaper) 12% [EU27 with BSR interest: 11%]

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Planned destinations (main holiday 2010)

1. Germany 41% [EU27 with BSR interest: 41%]
2. Poland 29% [EU27 with BSR interest: 33%]
3. Sweden 19%[EU27 with BSR interest: 9%]
4. Finland 5% [EU27 with BSR interest: 5%]
5. Denmark 6% [EU27 with BSR interest: 5%]
6. Lithuania 4% [EU27 with BSR interest: 3%]
7. Russia 3% [EU 27 with BSR interest: 2%]

all other countries 1% and less.

References

1. ↑ European Commission: Flash Eurobarometer 291, March 2010: Survey on the attitudes of Europeans towards tourism [1]