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Heritage Sites:Olavinlinna Castle

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Olavinlinna Castle
Olavinlinna.jpg
Country Finland
Place Savonlinna
Short Description The history of Olavinlinna is a mixture of medieval arms clashing, cannons roaring and every-day chores inside the security of the castle's thick walls.
Visitors 2010
Website www.nba.fi/en/museums/olavinlinna_castle

The building of Olavinlinna, castle of St. Olaf, began in 1475. The Danish-born founder of the castle, knight Erik Axelsson Tott, decided that a powerful fortification should be build to protect the strategically important Savo region. The castle was supposed to repel Russian attacks from the east and to guarantee the control of the Savo region for the Swedish Crown. The history of Olavinlinna is a mixture of medieval arms clashing, cannons roaring and every-day chores inside the security of the castle's thick walls.


Contents


About the Heritage Site

  • Country: Finland
  • Location: Savonlinna, 330 km north-east of Helsinki.
  • Type of location: Olavinlinna Castle is situated on a rocky islet in the Kyrönsalmi stream.
  • Experience offered: There are two small exhibitions in the castle: the Castle Museum displays artifacts found in the castle or related to it, and the Orthodox Museum displays icons and other religious artifacts both from Finland and Russia. These days the castle's halls and rooms can be rented and used for all kinds of events. Savonlinna Opera Festival is held every summer at Olavinlinna Castle.
  • Detailed information about guided tours: http://www.nba.fi/en/museums/olavinlinna_castle/guided_tours
  • Website: http://www.nba.fi/en/museums/olavinlinna_castle
  • Facebook: http://www.facebook.com/olavinlinna
  • Postal Adress:
Olavinlinna Castle, FI-57130 Savonlinna, Finland
phone: +358 15 531 164
e-mail: olavinlinna@nba.fi

Accessibility of Heritage Site

  • Opening times
2.1.-30.4. Mon-Fri 10-16, Sat-Sun 11-16
2.5.-31.5. Mon-Fri 11-16, Sat-Sun 11-16
1.6.-14.8. open daily 11-18
15.8.-14.12. Mon-Fri 10-16, Sat-Sun 11-16

Closed on the following dates:

January 1st New Year's Day
April 6th Good Friday
April 7th Holy Saturday
April 8th Easter Day
April 9th Second Easter Day
May 1st May Day
December 6th (Finnish Independence Day)
December 15th - December 31st, except 15.12.2012 when St. Thomas Day Fair is held at the Castle between 10 am and 4 pm. The castle is open for public again 2.1.2013.


  • Entrance fee :
Adults € 8,00
Groups over 10 persons/students/conscripts/senior citizens € 6,00
Children 7-17 years € 4,00
Family ticket (2 adults and 2 children) € 18,00
Finnish school groups with a teacher € 2,50 /a pupil
Under 7 years old free of charge
There is no entrance fee to the castle on the International Museum Day 18 May 2012
On St. Olaf's Day 29 July 2012 the entrance fee to Olavinlinna Castle is 1,00 €.


  • How to get there
To Savonlinna: Savonlinna can be reached by plane, train and bus. Town has connections to Helsinki and Joensuu.
Inside the town: If one is coming to the castle from the west it is best to drive past the Savonlinna Market square and Passenger harbor. From there on signs lead to Linnankatu street and to Olavinlinna. If one is coming from the east one can drive straight from highway 14 to Tottinkatu street, which has signs leading to Linnankatu street and to Olavinlinna.

Size/capacities of Heritage Site

  • Maximum amount of visitors allowed at the same time

Great Courtyard, 1554 m2, 560 persons.

Great Courtyard, 1554 m2, temporarily during the Opera Festival, 2650 persons.

Great Hall, 116 m2, 100 persons.

King's Hall, 148 m2, 185 persons.

Conference Hall, 152 m2, theatre setting 200 persons, dinner setting 100 persons.

Central Hall, 141 m2, 115 persons.

Ground Floor of the Bell Tower, 61 m2, 50 persons.

Chapel, 40 m2, 50 persons.

Thick Bastion, ground floor 300 m2, 320 persons.

Thick Bastion, 1.st floor 320 m2, 320 persons.

Number of visitors in Heritage Site

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
101 921 103 248 98 858 104 247 116 384 116 921 103 528 85 405 91 856 84 543 87 541 102 214 73 027 83 377

Visitor's structure, behaviour, satisfaction

Marketing etc.

*Marketing efforts

Marketing strategy of Olavinlinna Castle 2012

Olavinlinna Castle’s goal for visitors in year 2012 is 100 000 (In year 2011, 83 377 visitors). Marketing efforts to achieve the goal:

Paid announcements

Teachers’ trip guide (Opettajan retkiopas) 2012. Target group: teachers planning trips for school children. Guide will be distributed to all schools and teachers.

Paid announcements in local newspapers especially during the events. Target group: local inhabitants.

Paid announcements in local Russian speaking newspapers especially during he events. Target group: Russian tourists in the area.

Brochures

New brochure of the Castle will be designed 2013 (Finnish, Swedish, English and Russian). Edition of 50 000 brochures is planned. It will be given to all the visitors of the Castle and it will be distributed in Savonlinna area.

Flyers

New flyer was designed in 2012 for promoting Castle in hotels, tourist offices, restaurants, gas stations, other museums etc. There are plans to distribute flyers at border crossings between Finland and Russia. Flyers will be more widely distributed than the brochure.

Marketing Letters

Targeted emailing of new guided tours with historical themes and workshops for kindergartens and schools.

Press Conferences

Press material related to Olavinlinna Castle's events.

Website

Internet: web pages of Olavinlinna Castle are in important role in promoting events and exhibitions. Olavinlinna's main webpage got 37 877 downloads year 2011 in Finnish, 5968 downloads in English. Castle is also on display on other sites like www.fort.fi and www.visitcastles.eu.

Intranet: internal marketing in own organization to promote the variety of events, happenings, exhibitions, marketing efforts etc of the Castle.

Social Media

Olavinlinna opened Facebook account in February 2012. The importance of social media is acknowledged and will be under constant development. Target groups are youths and young adults.

Fairs

Participation in the Helsinki Travel Fair 2012 in January in co-operation with Savonlinna Opera Festival. Castle will be promoted with a new flyer in Finnish, Swedish and English.

Participation in the ITB, Berlin Travel Fair 2012 in March in co-operation with Agora 2.0 –project partners. Castle will be promoted with a new flyer in English, German and Russia as well with a new flyer of the museums of the National Museum of Finland.

*Cooperations

Olavinlinna Castle has cooperation with Savonlinna Tourist Service in promoting the whole Savo region for visitors. Castle is in cooperation with other museums and Castles of The National Museum of Finland. Castle is also in closely cooperating with other members of the Association of Castles and Museums Around the Baltic Sea, especially Skokloster and Narva Museum.

References

Facts about Olavinlinna CastleRDF feed
Coordinateswarning.pngNo values specified.
CountryFinland  +
Heritage Site CategoryCastle  +
PlaceSavonlinna  +
Reference Year2010  +
Short DescriptionThe history of Olavinlinna is a mixture of medieval arms clashing, cannons roaring and every-day chores inside the security of the castle's thick walls.
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Websitewww.nba.fi/en/museums/olavinlinna_castle  +