From bastis

In Sweden 47.4 million overnight stays were made at collective accommodation establishments during the year 2009. Compared to 2008, this means an increase by 1.8%. Most overnight stays at collective accommodation establishments in Sweden were made by Swedes, 36.1 million overnight stays or 76.1% during 2009. The number of overnight stays in 2009 made by people living outside Sweden were 11.3 million, an increase by 3.6% since last year. Norway, Germany and Denmark are the largest foreign markets and stand for 55% foreign overnight stays. USA is the biggest market outside Europe with 355 000 overnight stays. Asia stands for 334 000 overnight stays during the year 2009.

Contents 1 Use of Accommodations 1.1 Sources and Definitions 1.2 Arrivals 1.3 Overnights 1.4 Length of stay 2 Accommodation Capacities 2.1 Number of collective tourism establishments 2.2 Bedplaces in collective tourism establishments 2.3 Average size of collective tourism establishments 2.4 Utilisation of bedplaces (hotels and similar) 3 Interest in Sweden as a Holiday destination 3.1 Total interest for Sweden as main holiday destination 2010 3.2 Nature holiday: Interest for Sweden as main holiday destination 2010 3.3 Cultural holiday: Interest for Sweden as main holiday destination 2010 4 Miscellaneous 5 References

Use of Accommodations

Sources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Sweden is the Eurostat database^[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar	Other collective accommodation
5 rooms or more or 9 bed-places or more	Holiday dwellings = 5 cottages or more or 20 bed-places or more Camping sites = 20 pitches or more Youth hostels = 9 bed-places or more

As additional sources TourMIS^[2] and Statistics Sweden^[3] are used complementary with clearly marked references. Please note that the National Swedish Tourism Statistics data are slightly different compared to the data reported in the Eurostat database. This is due to a different definition of other collective establishments. The national Swedish classification includes commercially arranged rentals in private cottages and apartments whereas the Eurostat classification does not.

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Arrivals

	2004	2005	2006	2007	2008	2009
Arrivals in all collective accommodation establishments	20.8 million	22.6 million	21.6 million	23.1 million	22.5 million	22.8 million
Arrivals development compared to previous year	+5.8%	+8.5%	-4.2%	+6.8%	-2.7%	+1.6%

• Arrivals by kind of accommodation 2009:

15.4 million hotels and similar (79%)

5.1 million tourist campsites (21%)

2.3 million other collective accommodation (10%)

• Domestic/international arrivals 2009:

17.9 million domestic arrivals (79%)

4.9 million international arrivals (21%):

26% Norway

16% Germany

10% Denmark

6% UK

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Overnights

	2004	2005	2006	2007	2008	2009
Overnight stays in all collective accommodation establishments	42.7 million	44.9 million	47.7 million	48.6 million	46.5 million	47.4 million
Overnight stays development compared to previous year	-3.1%	+5.3%	+6.2%	+1.9%	-4.2%	+1.8%

For your convenience here you find a detailed tabulation on the development of overnight stays in Sweden from the TourMIS database. And here you can find the corresponding graph.

• Overnight stays by kind of accommodation 2009:

26.0 million hotels and similar (55%)

15.2 million tourist campsites (32%)

6.2 million other collective accommodation (13%)

• Domestic/international overnight stays 2009:

36.0 million domestic overnight stays (76%)

11.3 million international overnight stays (24%):

28% Norway

16% Germany

11% Denmark

6% Netherlands

For your convenience here you find a detailed tabulation on the source markets of overnight stays in Sweden from the TourMIS database

• Seasonality overnight stays 2009

7.6 million Winter [Jan., Feb., Dec.] (16%)

9.6 million Spring [Mar.-May] (20%)

22.3 million Summer [Jun.-Aug.] (47%)

8.4 million Autumn [Sep.-Nov.] (18%)

For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Sweden from the TourMIS database. Here you find the corresponding graph.

• Regional distribution of overnight stays 2009

	NUTS-Code	Overnight stays 2009	Market share
Stockholm	SE11	9.4 million	20%
Östra Mellansverige	SE12	4.9 million	10%
Småland med öarna	SE21	5.3 million	11%
Sydsverige	SE22	5.1 million	11%
Västsverige	SE23	10.3 million	22%
Norra Mellansverige	SE31	6.3 million	13%
Mellersta Norrland	SE32	2.7 million	6%
Övre Norrland	SE33	3.4 million	7%

Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". The most detailed overnight stays data is on the NUTS 2 level shown here. Geographically more detailed data is published by Statistics Sweden.

• Special characteristics in the National Swedish Tourism Statistics

As discribed in the Definition-chapter, the national Swedish classification of use of accommodations includes commercially arranged rentals in private cottages and apartments. This form of accommodation accounted for 4.4 million overnight stays in 2009. More detailed data can be found at Statistics Sweden.

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Length of stay

	2004	2005	2006	2007	2008	2009
Average length of stay in all collective accommodation establishments	2.05 nights	1.99 nights	2.21 nights	2.10 nights	2.07 nights	2.08 nights

• Average length of stay by kind of accommodation 2009:

1.45 nights hotels and similar

2.98 nights tourist campsites

2.70 nights other collective accommodation

• Average length of stay by domestic/international travellers 2009:

2.01 nights domestic travellers

2.31 nights international travellers

Accommodation Capacities

Number of collective tourism establishments

	2004	2005	2006	2007	2008	2009
Number of all collective accommodation establishments	3,890 est.	3,946 est.	4,008 est.	3,976 est.	4,032 est.	4,097 est.
Capacitiy development (establishments) compared to previous year	+2.0%	+1.4%	+1.6%	-0.8%	+1.4%	+1.6%

• Number of collective tourism establishments by kind of accommodation 2009:

1,982 hotels and similar establishments (48%)

1,060 tourist campsites (26%)

1,055 other collective accommodation (26%)

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Bedplaces in collective tourism establishments

	2004	2005	2006	2007	2008	2009
Number of bedplaces in all collective accommodation establishments	682,000 beds	735,000 beds	759,000 beds	753,000 beds	777,000 beds	784,000 beds
Capacitiy development (beds) compared to previous year	-5.7%	+7.7%	+3.2%	-0.8%	+3.2%	+0.9%

• Number of bedplaces in collective tourism establishments by kind of accommodation 2009:

222,000 bedplaces in hotels and similar (28%)

478,000 bedplaces in tourist campsites (61%)

84,000 bedplaces in other collective accommodation (11%)

• Regional distribution of tourism capacities (beds) 2009

	NUTS-Code	Tourism capacities 2009	Market share
Stockholm	SE11	74,000 bedplaces	9%
Östra Mellansverige	SE12	91,000 bedplaces	12%
Småland med öarna	SE21	121,000 bedplaces	15%
Sydsverige	SE22	78,000 bedplaces	10%
Västsverige	SE23	173,000 bedplaces	22%
Norra Mellansverige	SE31	118,000 bedplaces	15%
Mellersta Norrland	SE32	54,000 bedplaces	7%
Övre Norrland	SE33	75,000 bedplaces	10%

Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". Here the tourism capacities in bedplaces in collective tourism establishments on the NUTS 2 level are shown. Geographically more detailed data is published by Eurostat and by Statistics Sweden.

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Average size of collective tourism establishments

	2004	2005	2006	2007	2008	2009
Average number of bedplaces per collective accommodation establishments	175 beds	186 beds	189 beds	189 beds	193 beds	191 beds
Capacity development (beds) compared to previous year	-7.6%	+6.2%	+1.6%	0.0%	+1.8%	-0.7%

• Average size of collective tourism establishments by kind of accommodation 2009:

hotels and similar: 112 bedplaces

tourist campsites: 451 bedplaces

other collective accommodation: 80 bedplaces

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Utilisation of bedplaces (hotels and similar)

2009	Jan.	Feb.	Mar.	Apr.	May	Jun.	Jul.	Aug.	Sep.	Oct.	Nov.	Dec.
Net use of bedplaces	25.4%	29.9%	30.9%	29.5%	35.2%	38.7%	58.1%	43.9%	35.3%	34.5%	31.8%	28.0%
Gross use of bedplaces	21.8%	26.9%	28.3%	26.9%	32.4%	36.3%	53.2%	41.6%	33.0%	31.4%	28.7%	22.8%

Please note: Neither Eurostat nor other sources provide more detailed data on the utilisation of bedplaces. There are some more details on the utilisation of rooms available at Statistics Sweden.

Interest in Sweden as a Holiday destination

Based on the Flash Eurobarometer 291^[4] of March 2010 we can identify the interest for their main holiday destination 2010 of the 422 million citizens aged 15+ years in the 27 EU member states (EU27).

Total interest for Sweden as main holiday destination 2010

1.2% (5.0 million) of all EU27 citizens are interested in Sweden as their main holiday destination 2010

62% Sweden

15% Germany

6% France

4% Denmark

4% UK

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Nature holiday: Interest for Sweden as main holiday destination 2010

• The Flash Eurobarometer 291 identifies 32.1% (135.5 million) of all EU27 citizens for whom "the environment" has the major influence on their choice of destination:

1.2% (1.7 million) of the EU27 environment as major destination choice criteria are interested in Sweden as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 33.3% of the 5.0 million EU27 citizens interested in Sweden "the environment" has the major influence on their choice of destination [EU27: 32.1%]

• The Flash Eurobarometer 291 identifies 4.1% (17.1 million) of all EU27 citizens whose major motivation for their main holiday 2009 was "nature":

2.4% (0.4 million) of the EU27 nature motivated are interested in Sweden as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 8.3% of the 5.0 million EU27 citizens interested in Sweden the major motivation for their main holiday 2009 was "nature" [EU27: 4.1%]

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Cultural holiday: Interest for Sweden as main holiday destination 2010

• The Flash Eurobarometer 291 identifies 25.0% (105.4 million) of all EU27 citizens for whom "cultural heritage" has the major influence on their choice of destination:

1.3% (1.4 million) of the EU27 cultural heritage as major destination choice criteria are interested in Sweden as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 27.8% of the 5.0 million EU27 citizens interested in Sweden "cultural heritage" has the major influence on their choice of destination [EU27: 25.0%]

• The Flash Eurobarometer 291 identifies 3.9% (16.5 million) of all EU27 citizens whose major motivation for their main holiday 2009 was "culture/religion":

1.7% (0.3 million) of the EU27 culture/religion motivated are interested in Sweden as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 5.6% of the 5.0 million EU27 citizens interested in Sweden the major motivation for their main holiday 2009 was "culture/religion" [EU27: 3.9%]

Miscellaneous

• Tourism intensity - information can be found e.g. at the Eurostat database
• Employment in tourism - information can be found e.g. at the Eurostat database
• Tourism economic figures: tourism consumption/ share of GDP - information can be found e.g. at the OECD, at the WTTC and Statistics Sweden.
• Travel&tourism competitiveness report 2009 of the World Economic Forum

References

1. ↑ Eurostat database 2011 [1]
2. ↑ TourMIS database 2011 [2]
3. ↑ Statistics Sweden for the Swedish Agency for Economic and Regional Growth 2010: Accommodation statistics 2009, Sweden [3]
4. ↑ European Commission: Flash Eurobarometer 291, March 2010: Survey on the attitudes of Europeans towards tourism [4]