From bastis

In Latvia 2.5 million overnight stays were made at collective accommodation establishments during the year 2009. Compared to 2008, this means a decrease by 27.4%. Most overnight stays at collective accommodation establishments in Latvia were made by people living outside Latvia, 1.7 million overnight stays or 67% during 2009. The number of overnight stays in 2009 made by Latvians were 0.8 million. Germany, Russia and Finland are the largest foreign markets and stand for 34% foreign overnight stays. USA is the biggest market outside Europe with 38,000 overnight stays. Asia stands for 23,000 overnight stays during the year 2009.

Contents 1 Use of Accommodations 1.1 Sources and Definitions 1.2 Arrivals 1.3 Overnights 1.4 Length of stay 2 Accommodation Capacities 2.1 Number of collective tourism establishments 2.2 Bedplaces in collective tourism establishments 2.3 Average size of collective tourism establishments 2.4 Utilisation of bedplaces (hotels and similar) 3 Interest in Latvia as a Holiday destination 3.1 Total interest for Latvia as main holiday destination 2010 3.2 Nature holiday: Interest for Latvia as main holiday destination 2010 3.3 Cultural holiday: Interest for Latvia as main holiday destination 2010 4 Miscellaneous 5 References

Use of Accommodations

Sources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Latvia is the Eurostat database^[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar	Other collective accommodation
Hotels = 10 rooms or more Guest houses = 5 rooms or more	Holiday dwellings = all establishments Camping sites = all establishments Other collective accomodation n.e.s. = all establishments

As additional sources TourMIS^[2] and Latvijas Statistika^[3] are used complementary with clearly marked references.

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Arrivals

	2004	2005	2006	2007	2008	2009
Arrivals in all collective accommodation establishments	0.9 million	1.2 million	1.3 million	1.5 million	1.6 million	1.1 million
Arrivals development compared to previous year	+18.7%	+28.1%	+15.3%	+11.8%	+4.6%	-28.4%

• Arrivals by kind of accommodation 2009:

1.0 million hotels and similar (90%)

0.1 million tourist campsites (5%)

0.1 million other collective accommodation (5%)

• Domestic/international arrivals 2009:

0.4 million domestic arrivals (32%)

0.7 million international arrivals (68%):

12% Germany

10% Russia

10% Lithuania

8% Estonia

7% Sweden

7% Norway

5% UK

4% Italy

3% Poland

3% Netherlands

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Overnights

	2004	2005	2006	2007	2008	2009
Overnight stays in all collective accommodation establishments	2.1 million	2.6 million	3.1 million	3.3 million	3.5 million	2.5 million
Overnight stays development compared to previous year	+14.3%	+27.5%	+18.2%	+6.8%	+5.3%	-27.4%

For your convenience here you find a detailed tabulation on the development of overnight stays in Latvia from the TourMIS database. And here you can find the corresponding graph.

• Overnight stays by kind of accommodation 2009:

2.2 million hotels and similar (86%)

0.1 million touristic campsites (4%)

0.3 million other collective accommodation (10%)

• Domestic/international overnight stays 2009:

0.8 million domestic overnight stays (33%)

1.7 million international overnight stays (67%):

12% Germany

12% Russia

9% Finland

7% Lithuania

7% Norway

6% Sweden

5% Estonia

5% UK

4% Italy

For your convenience here you find a detailed tabulation on the source markets of overnight stays in Latvia from the TourMIS database

• Seasonality overnight stays 2009

0.5 million Winter [Jan., Feb., Dec.] (18%)

0.6 million Spring [Mar.-May] (23%)

1.0 million Summer [Jun.-Aug.] (37%)

0.6 million Autumn [Sep.-Nov.] (22%)

For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Latvia from the TourMIS database. Here you find the corresponding graph.

• Regional distribution of overnight stays 2009

Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". For Latvia, NUTS 2 level ist identical with the whole country, this means that Eurostat does not deliver regional data on the amount of beds.

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Length of stay

	2004	2005	2006	2007	2008	2009
Average length of stay in all collective accommodation establishments	2.29 nights	2.28 nights	2.34 nights	2.24 nights	2.25 nights	2.28 nights

• Average length of stay by kind of accommodation 2009:

2.19 nights hotels and similar

1.72 nights tourist campsites

4.59 nights other collective accommodation

• Average length of stay by domestic/international travellers 2009:

2.34 nights domestic travellers

2.25 nights international travellers

Accommodation Capacities

Number of collective tourism establishments

	2004	2005	2006	2007	2008	2009
Number of all collective accommodation establishments	343 est.	418 est.	393 est.	400 est.	491 est.	559 est.
Capacity development (establishments) compared to previous year	+5.2%	+21.9%	-6.0%	+1.8%	+22.8%	+13.8%

• Number of collective tourism establishments by kind of accommodation 2009:

451 hotels and similar establishments (81%)

32 tourist campsites (6%)

76 other collective accommodation (14%)

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Bedplaces in collective tourism establishments

	2004	2005	2006	2007	2008	2009
Number of bedplaces in all collective accommodation establishments	22,000 beds	24,000 beds	25,000 beds	26,000 beds	30,000 beds	32,000 beds
Capacity development (beds) compared to previous year	+16.9%	+8.5%	+1.8%	+4.9%	+15.2%	+9.8%

• Number of bedplaces in collective tourism establishments by kind of accommodation 2009:

25,000 bedplaces in hotels and similar (78%)

2,000 bedplaces in tourist campsites (7%)

5,000 bedplaces in other collective accommodation (15%)

• Regional distribution of tourism capacities (beds) 2009

Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". For Latvia, NUTS 2 level ist identical with the whole country, this means that Eurostat does not deliver regional data on the amount of beds. For your convenience you find a table with geographically more detailed data from Latvijas Statistika^[3].

	Tourism capacities 2009	Market share
Riga region	13,000 bedplaces	40%
Pieriga region	8,000 bedplaces	25%
Vidzeme region	3,000 bedplaces	8%
Kurzeme region	5,000 bedplaces	15%
Zemgale region	2,000 bedplaces	5%
Latgale region	2,000 bedplaces	7%

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Average size of collective tourism establishments

	2004	2005	2006	2007	2008	2009
Average number of bedplaces per collective accommodation establishments	65 beds	58 beds	62 beds	64 beds	60 beds	58 beds
Capacity development (beds) compared to previous year	+11.1%	-11.0%	+8.3%	+3.1%	-6.2%	-3.5%

• Average size of collective tourism establishments by kind of accommodation 2009:

hotels and similar: 56 bedplaces

tourist campsites: 71 bedplaces

other collective accommodation: 63 bedplaces

Utilisation of bedplaces (hotels and similar)

2009	Jan.	Feb.	Mar.	Apr.	May	Jun.	Jul.	Aug.	Sep.	Oct.	Nov.	Dec.
Net use of bedplaces	17.8%	18.0%	17.3%	21.2%	25.4%	26.2%	36.2%	34.3%	26.4%	20.4%	16.5%	17.9%
Gross use of bedplaces	17.6%	17.8%	17.1%	20.9%	25.2%	26.0%	35.9%	34.0%	25.9%	20.0%	16.1%	17.4%

Please note: Neither Eurostat nor other sources provide more detailed data on the utilisation of bedplaces. There are some more details on the hotel capacity utilisation available at Latvijas Statistika.

Interest in Latvia as a Holiday destination

Based on the Flash Eurobarometer 291^[4] of March 2010 we can identify the interest for their main holiday destination 2010 of the 422 million citizens aged 15+ years in the 27 EU member states (EU27).

Total interest for Latvia as main holiday destination 2010

0.2% (0.7 million) of all EU27 citizens are interested in Latvia as their main holiday destination 2010

81% Latvia

11% Lithuania

7% Germany

2% Estonia

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Nature holiday: Interest for Latvia as main holiday destination 2010

• The Flash Eurobarometer 291 identifies 32.1% (135.5 million) of all EU27 citizens for whom "the environment" has the major influence on their choice of destination:

0.2% (0.3 million) of the EU27 environment as major destination choice criteria are interested in Latvia as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 40.0% of the 0.7 million EU27 citizens interested in Latvia "the environment" has the major influence on their choice of destination [EU27: 32.1%]

• The Flash Eurobarometer 291 identifies 4.1% (17.1 million) of all EU27 citizens whose major motivation for their main holiday 2009 was "nature":

0.1% (0.02 million) of the EU27 nature motivated are interested in Latvia as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 2.9% of the 0.7 million EU27 citizens interested in Latvia the major motivation for their main holiday 2009 was "nature" [EU27: 4.1%]

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Cultural holiday: Interest for Latvia as main holiday destination 2010

• The Flash Eurobarometer 291 identifies 25.0% (105.4 million) of all EU27 citizens for whom "cultural heritage" has the major influence on their choice of destination:

0.1% (0.1 million) of the EU27 cultural heritage as major destination choice criteria are interested in Latvia as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 20.0% of the 0.7 million EU27 citizens interested in Latvia "cultural heritage" has the major influence on their choice of destination [EU27: 25.0%]

• The Flash Eurobarometer 291 identifies 3.9% (16.5 million) of all EU27 citizens whose major motivation for their main holiday 2009 was "culture/religion":

0.4% (0.06 million) of the EU27 culture/religion motivated are interested in Latvia as their main holiday destination 2010. [EU27: 1.2%] Upside down this means: For 8.6% of the 0.7 million EU27 citizens interested in Latvia the major motivation for their main holiday 2009 was "culture/religion" [EU27: 3.9%]

Miscellaneous

• Tourism intensity - information can be found e.g. at the Eurostat database
• Employment in tourism - information can be found e.g. at the Eurostat database
• Tourism economic figures: tourism consumption/ share of GDP - information can be found e.g. at the WTTC
• Travel&tourism competitiveness report 2009 of the World Economic Forum

References

1. ↑ Eurostat database 2011 [1]
2. ↑ TourMIS database 2011 [2]
3. ↑ ^{3.0 3.1} Latvijas Statistika [3]
4. ↑ European Commission: Flash Eurobarometer 291, March 2010: Survey on the attitudes of Europeans towards tourism [4]